shared when you visit or make a purchase from boomers-alive.com
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device,
including information about your web browser, IP address, time zone, and some of the
cookies that are installed on your device. Additionally, as you browse the Site, we
collect information about the individual web pages or products that you view, what
websites or search terms referred you to the Site, and information about how you
interact with the Site. We refer to this automatically-collected information as “Device
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include
an anonymous unique identifier. For more information about cookies, and how to
disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and date/time
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information
about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the
Site, we collect certain information from you, including your name, billing address,
shipping address, payment information (including credit card numbers, email address,
and phone number. We refer to this information as “Order Information”.
about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this
Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and
fraud (in particular, your IP address), and more generally to improve and optimize our
Site (for example, by generating analytics about how our customers browse and interact
with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal
Information, as described above. For example, we use Shopify to power our online
store--you can read more about how Shopify uses your Personal Information here:
https://www.shopify.com/legal/privacy. We also use Google Analytics to help us
understand how our customers use the Site -- you can read more about how Google
uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here:
Finally, we may also share your Personal Information to comply with applicable laws
and regulations, to respond to a subpoena, search warrant or other lawful request for
information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to you. For
more information about how targeted advertising works, you can visit the Network
Advertising Initiative’s (“NAI”) educational page at
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-
Additionally, you can opt out of some of these services by visiting the Digital Advertising
Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we
see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we
hold about you and to ask that your personal information be corrected, updated, or
deleted. If you would like to exercise this right, please contact us through the contact
Additionally, if you are a European resident we note that we are processing your
information in order to fulfill contracts we might have with you (for example if you make
an order through the Site), or otherwise to pursue our legitimate business interests
listed above. Additionally, please note that your information will be transferred outside of
Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for
our records unless and until you ask us to delete this information.
changes to our practices or for other operational, legal or regulatory reasons.
The Site is not intended for individuals under the age of 13.
For more information about our privacy practices, if you have questions, or if you would
like to make a complaint, please contact us by email at firstname.lastname@example.org or
by mail using the details provided below: Both LongevityChallenge.us and Boomers-
Alive.com are domains of OnPoint Business Coalition, LLC.
Re: Privacy Compliance Officer
OnPoint Business Coalition
2825 Breckenridge Blvd Ste 160-B, Duluth, GA 30096, USA
email@example.com / www.LongevityChallenge.us / 503-878-433-7733
© 2020, boomers-alive
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